Is the Scottish referendum No campaign suffering more than expected, because of its branding problems?
This question has probably been wondered by no one, but when I saw this pic.
Colours - what’s the “No” colour? Is it red, or green, or purple or what? What’s the Yes colour? Good question Hugh, the answer is Blue.
Brand name - what’s the No slogan? Is it “No Thanks”, “Better Together”, “No” or “Let’s Stay Together”. What’s the Yes slogan? “Yes” (and a bit of “Aye” but in same font, same colour)
What’s going on? Well there are a number of vested interests that need to make up the coalition of the No, whereas Yes is just SNP and their support. The No camp has Lab, Con, Lib Dems, Green, Business, George Galloway. A motley crue. Labour’s attempt to own the No brand can be seen above, with awful Love Scotland Vote No banners, but you can also see Green (why green?) balloons behind.
Maybe they’ve had feedback that “Better Together” was too clever by half, and people didn’t know if that meant Yes or No. You could feasibly be Better Together as Scots, on your own out of the UK; Together in and of itself does not mean Stay In The Union.