The Sup3rBrands 2012 report is out
Here’s an eager blog i wrote about the amusing 2011 list.
Sup3rBrands is a shady organisation much like the Bilderberg Group.
If you read through their site, they appear to do tireless work helping to organise companies into an order.
The benefits are unclear, hugely unclear. You end up having Marmite next to Bosch, next to The Royal Albert Hall.
Last year i poked fun at this stupid thing, and i like to think year on year the marketing world is paying less attention to this pointless thing.
Now read on
For a while i was searching round, trying to come up with a funny angle on the new Sup3rbrands catalogue.
But then, it struck.
Here’s the top 10.
1. Rolex
2. Coca Cola
3. Google
4. Mercedes Benz
5. BBC
6. BMW
7.Duracell (????)
8. Dulux
9. Jaguar
10. Royal Doulton (!!!!)
Apart from the usual amusement (who the fuck uses batteries these days? When was the last time you bought batteries? In a year’s time you will be controlling your TV with your phone, that doesn’t take batteries. Apart from the TV remote, what the fuck? Why the hell is Duracell on the list? Do they deliberately choose awful out of date companies?)
Apart from 5 of the Top 10 being in the (EDUCATED GUESS) Top20 overall spenders in TV advertising (Merc, BMW, Jaguar, Dulux, Coke).
The best thing about this list is:
A company that went into administration 3 years ago is considered a Sup3rbrand.
hmm…..
